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Miller Brewing Co., looking to add some gusto to its flat sales, is shaking its marketing tree – including talking to outside agencies for its newly acquired Molson brands and shifting brand assignments – to find answers.
Miller has held discussions with at least three shops, not all current roster agencies, according to several industry sources. Preliminary discussions have been held with Backer Spielvogel Bates/New York, which handles Miller Genuine Draft and Genuine Draft Light, according to these sources.
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