Choosing a New Venue
The ties between the Donovan Group and the city of Worcester have always appeared to be strong. Just two years ago, ad agency president Michael Donovan helped spearhead efforts that led to a marketing campaign aimed at attracting new business and promoting the city’s attributes to businesses and residents. The tagline: ‘Right Place. Right Time.’ Why then is the president of the city’s largest ad agency relocating his business from the region’s
second largest city to neighboring Northborough? Donovan cited a lack of space as well as the need to be closer to high-tech clients as reasons for the move.
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