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Easy Spirit hopes celebrity Cybill Shepherd personifies the “free spirit” lifestyle in an upcoming television and print campaign for the women’s footwear maker.
Created by Toth Advertising & Design in Concord, Mass., the effort carries a new line: “This is your life. Live it comfortably.” Ads featuring the 48-year-old actor are scheduled to launch in April.
Neither Easy Spirit nor its parent company, Nine West Brands in White Plains, N.Y., has ever used a celebrity endorser. Shepherd’s selection stemmed from focus groups that often cited her as best personifying the brand’s attributes.
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