Clarke Goward has won ad duties for 12-branch Woronoco Savings Bank in Westfield, Mass.
The Boston shop beat out undisclosed contenders in a review. Darby O’Brien in South Hadley, Mass., had handled the account, estimated at slightly less than $1 million. Darby resigned Woronoco after picking up potential conflict Monson Savings Bank in Monson, Mass.
Robert Thomas, Woronoco’s vice president of marketing, said the client sought a new shop largely because of a shift in focus from product-specific ads to broader image campaigns, which it hopes to launch in the spring and fall. “We wanted a full-service agency that could grow with us,” he said.
Clarke Goward will break print and broadcast ads, assist with Web design and fashion marketing support materials. –David Gianatasio
Woronoco Savings Selects Hub Shop For Image Work
