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Team GILD, a consortium of local ad agencies, has landed the three-year, $90 million California Children & Families Commission advertising contract following a review.
GILD, composed of Greer, Margolis, Mitchell, Burns & Associates, Imada Wong Communications, Lagrant Communications and Durazo Communications, all Los Angeles, will handle creative and media. The consortium beat Asher/Gal & Partners, WongDoody and Fraser Communications, all Los Angeles. Asher and Runyon Saltzman & Einhorn in Sacramento, Calif., had handled project work for the client.
GILD will wait until the end of the state’s standard protest period before being officially named agency of record for CCFC, which is charged with protecting and improving the welfare of children.
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