IQ News: OgilvyOne Recruitment Effort Embraces the Great Outdoors

A good employee must be hard to find, if New-York based OgilvyOne Worldwide is trying to take them off the streets. The interactive shop launched a highly-unusual recruitment campaign Oct. 5, eschewing headhunters or classifieds in favor of a poster appearing on sidewalk displays, in subway stations and as “wild postings” on construction sites in New York. The agency is also conducting an in-house postcard campaign.
Produced by the creative team of Bruce Lee and Julie Lam and account supervisor Christian Carino, the poster shows a bald African American man, head in hands, and the copy line: “Use it wisely”–referring to his brain.