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Town Green Wins Women’s Shoe Assignment
BOSTON–Town Green has leveraged its footwear experience to pick up creative duties for Saucony’s line of women’s athletic shoes.
The Weston, Mass., boutique beat out three agencies in a review to win the account. The contenders were: Sina & Partners, the Strasbourg, Germany, shop that handles Saucony’s line of men’s footwear and occasionally produced work for the women’s line; Hawley/Sandler in Boston; and Voice Advertising and Marketing in Seattle.
PGR Media in Providence, R.I.,
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