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Pillsbury Backs First TV Effort Behind Country Hearth
CHICAGO–Pillsbury attempts to differentiate its Country Hearth brand from other dense whole grain breads in the company’s first advertising campaign behind the label.
A television spot from Clarity Cover-dale Fury, which handles the bakeries and food service division of Minneapolis-based Pillsbury, is tagged, “Country Hearth bread is hearty, not heavy.”
“Many of the variety breads you find out there tend to be dry and heavy,” said Country Hearth brand manager Jim Vaughan.
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