the deal of the art

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Question: Is the “eraser dog” pictured in the ad below a work of art or just the handiwork of some bored office worker? Maybe it’s both. More importantly: Does it make you want to visit an art museum?

“We are trying to make art less scary,” said Mary Knight, executive creative director of FCB Worldwide in Seattle, which is using the image as part of new print and outdoor campaign aimed at generating interest in the Bellevue (Wash.)

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in