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Audi of America is ending its relationship with troubled i-shop marchFirst and is close to naming another shop to handle its interactive marketing.
Audi has told marchFirst it will finish up some work and then move in “a different direction,” said Audi representative Jennifer Garber. “They have been notified that we will not be using their services after these projects are concluded.”
The marchFirst unit handling Audi’s interactive work, Whittman-Hart, was sold recently to Denver-based Divine Inc.
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