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By Jennifer Comiteau and Katy Eckmann
NEW YORK–Harrah’s Entertainment has contacted agencies nationwide in an effort to find a shop to create a corporate image campaign, the client said last week.
Karen Von Der Bruegge, vice president of strategic marketing at Memphis, Tenn.-based Harrah’s, said the company enlists other shops ‘from time to time,’ but Trahan, Burden & Charles in Baltimore is the lead agency.
An agency representative at TBC said the shop was aware of the search.
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