By Teresa Buyikian and Angela Dawson
Asher/Gould Wraps Up 2 Campaigns, Snags a Third
LOS ANGELES–Asher/Gould Advertising here recently completed two new anti-tobacco campaigns and has won a third state tobacco-prevention account.
The shop last week broke a 30-second TV spot for the State of California Department of Health Services Anti-Tobacco Initiative that specifically addresses new anti-tobacco legislation. As of Jan. 1, all bars and restaurants in California will be designated “smoke-free.” The spot–supported by general market radio and trade print ads that target bar and restaurant owners–is part of a three-year, estimated $75 million anti-smoking effort.
The spot, “Waitresses,” depicts servers in different bar and restaurant settings.
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