By Katy Eckmann
ATLANTA–Following a shootout between Virginia shops Edelmann Scott in Richmond and The Packett Group in Roanoke, CFW Wireless chose the latter to guide its marketing efforts on the telecommunications battlefield.
CFW Wireless, located in Waynesboro, Va., assigned brand advertising and promotional duties to Packett, which will help the company launch its new digital personal communications services to some five million consumers in West Virginia and parts of Virginia, North Carolina, Tennessee, Kentucky Maryland, Ohio and Pennsylvania.
‘We take a real marketing approach to what we do,’ said Bill Thomasson, executive vice president for Packett.
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