Thule Time

To outdoor enthusiasts, equipment is almost as cherished as family.
It’s a relationship that’s acknowledged in a new ad campaign for Thule car racks from TDA Advertising & Design.
Three print ads break this month in outdoor and lifestyle magazines such as Rolling Stone, Gear and Outside, and
in enthusiast publications.
One shows a cyclist sneaking air into his tire from the oxygen tank of an elderly man seated in a living room chair.
Another shows a snowboard fastened into a baby seat alongside a toddler strapped in only by a seat belt.