By Trevor Jensen
CHICAGO–Southwestern Bell will makes its movie theater debut with an extended version of a spot for a wake-up call service created by D’Arcy Masius Benton & Bowles in St. Louis.
The spot, ‘Rip Van Winkle,’ has been running in a 60-second format in the telecommunications company’s regional markets. But beginning Memorial Day weekend, a 90-second version will be seen before feature showings at St. Louis area theaters.
This is a new medium for the St.
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