agency news

A NEW YORK Hampel/Stefanides has launched a network, cable and syndicated TV campaign for Castrol Motor Oil's GTX April 17. One of the New York agency's 30-second spots for the Wayne, N.J., client contains a voiceover saying, "Never once did your car ask you for jewelry or flowers. Never once did it ask you if it looks fat." The spot reveals a man driving and shifting gears along with the voiceover, "Your car always gives you exactly what you want. Doesn't it deserve something special in return?" The commercial then elaborates how GTX protects against viscosity and thermal breakdown. Another spot shows a car being compared to a woman, with the line, "Here's to the perfect relationship." The spots pick up the "Drive hard" positioning used previously by the client. BBDO, New York, has debuted a new commercial recently for Visa that touts the client's sponsorship of the Sydney 2000 Olympic Games. The New York agency's 30-second spot, which is titled, "Kangaroo Dreams," was filmed in Australia and features 50 triathletes and a kangaroo. In the spot, pulsating electronic music resonates throughout as Olympic athletes are shown running with the kangaroo. Then the kangaroo is shown with a medal around its neck. But the vision, unfortunately, is only a dream, and the kangaroo awakens to the voiceover, "OK, some dreams can't come true." The voiceover explains Visa's sponsorship of the games. The tagline: "Visa. It's everywhere you want to be." Publicis, New York, has been tapped by Citizen Watch Co. of America as its full-service advertising agency, after a review that included other undisclosed shops. Publicis will launch a new campaign in both trade and consumer media in the fall for the client, based in Lyndhurst, N.J. Creative for the campaign has not been determined. Billings are estimated between $12-15 million. J. Walter Thompson Co., New York, has acquired Go Direct Marketing, a Canadian database-marketing firm that has offices in Vancouver, British Columbia, and Toronto. Go Direct will operate as an independent brand of J. Walter Thompson Group Canada. Terms of the transaction were not disclosed. Virginia Greene, president of Go Direct, assumes the title of president and CEO for Canada and the Western U.S. of Go Direct. Glenn Chilton, a founding partner of Go Direct, will be vice president, business development for Canada of Go Direct. Both positions are effective immediately. The Advertising Council, New York, in partnership with the National Campaign Against Youth Violence, broke a PSA campaign designed to curb youth violence in the U.S. Created by volunteer agency FCB, San Francisco, the campaign coincides with the anniversary of the tragedy at Columbine, Colo. The message in the campaign, which is targeted to children and adults, is that each person can help reduce violence by starting with him or herself. For children, 30-second TV spots show youths speaking about past encounters with violence and how they have rejected violence for more positive activities. The spots targeted to adults show the faces of violence-encouraging grown-ups morphing into children. The tagline is, "Is there any real way to stop youth violence? Try starting with yourself." The campaign debuted April 20 on broadcast and cable networks, with support in newspapers, radio and the Internet. Len Dugow & Associates has been tapped by Trump National Golf Club to handle the launch of the new Westchester-based club, which is operated by Donald Trump. The New York- and Miami-based shop will brand the club, create print and direct-mail campaigns and develop collateral. The effort, which is slated to launch in May, showcases the work of designer Jim Fazio, who designed the 18-hole course. The campaign's imagery is luxury-oriented, showcasing the greens and the club's new logo, which consists of a royal-looking gold crest. Billings are estimated at $1 million. Visa Marketing Consulting, a division of Visa USA based in San Francisco, has selected Media Logic in Albany as a marketing partner. Media Logic vice president Christina Smith is leading the account team. Media Logic is working on numerous promotions and programs with VMC for several national banks, including debit-card programs, e-commerce initiatives and consumer-sweepstakes promotions. Desgrippes Gobƒ, a Paris-based international image- and brand-creation firm with offices in New York, Tokyo and other cities, has officially abbreviated its name to d/g*. The relaunch coincides with the redesign of the company's logo and Web site, www.dga.com. The four symbols in the new logo represent the company's disciplines: a star, for its marketing and design expertise; a bull's eye with the letter "c" at the center, for its consulting practice; a building, for its architectural expertise; and an eye, for its interactive capabilities. New York-based hey! has recently created a package of five identification- oriented spots for HBO Family, HBO's multiplex channel that is dedicated to children's programming. The five spots, which all feature the channel's "arc" element of its logo, include a young skateboarder practicing his craft in a colorfully designed playground, a child getting his hair cut at a barbershop while his friends clown around; and four girls typing at their computers while conversing in a chat room. The commercials, focused primarily on after-school and evening blocks, will debut on HBO Family in May. Attik in New York has filmed images and directed a new spot, created by Kalamazoo, Mich.-based agency Traver Rohrback, for Borgess Hospital. In the 30-second commercial, a countdown is heard while a man's life flashes before his eyes. He is shown driving a car down a one-way street as an adult and then as a child, while his family and friends appear. Then footage of a collision is shown, after which the man wakes up in the hospital, gazing at the trauma-unit physicians who have saved him. The voiceover says, "So much goes into your life. Is it any wonder so much goes into our trauma care?" Attik shot the commercial in New York, as well as at Borgess Hospital in Kalamazoo; the company also created the spot's end-tag animation. The commercial will debut in Michigan on local broadcast in September. Dennis Interactive has been named a finalist in four categories of the One Show Interactive Awards. The New York-based company's nominations were selected in the categories of promotional advertising for HBO's If These Walls Could Talk 2, (Continued on page 81) (Continued from page 74) Miramax's Holy Smoke! and, in a joint effort with Team One Advertising, for the Web site www.LexusSafety.com. Dennis was also nominated for corporate image, business to business for Margeotes/Fertitta + Partners' corporate Web site. Winners are scheduled to be announced during the One Show Festival's event at The Metropolitan Pavilion on May 9 in New York. Lou Hammond & Associates has recently added five new accounts without reviews. The New York agency added Bacara Resort & Spa in Santa Barbara, Calif., a resort that is slated to open in September; Marmara Hotels and Residences, a Turkish chain of hotels that includes sites in the U.S.; Mandarin Oriental Hyde Park, London, a member of the Mandarin Oriental hotel chain scheduled to open this spring after a $68 million renovation; Guittard Chocolate Co., a Burlingame, Calif., chocolate manufacturer; and Candle Corp. of America, a Des Plaines, Ill.-based business unit of Blyth Industries that sells home-fragrance products to department stores, independents and specialty retail chains. Billings are undisclosed. A public relations campaign broke for Guittard in April, while campaigns for Bacara, Marmara, the Mandarin and Candle Corp. are still in progress. A NEW JERSEY Francioli Weiman & Co., which is located in Parsippany, has added onProject.com to its roster of business-to-business clients. The agency will provide corporate information and sales promotion support for the Internet company, which is based in Morristown and offers worldwide, secure online solutions to task management, cost tracking and information sharing, among other services. The account was awarded after a review of undisclosed agencies. Crawford/Fenton Associates, which is based in Somerville, has won silver and bronze awards at the recent 2000 Summit Creative Awards event. The company was honored for its work for Intervet; it won a silver award for a freestanding, motorized "licking cow" display used at feed- and farm-supply dealerships, and won a bronze award for a similar tabletop display. The Sherry Group has recently added three new accounts. The Parsippany-based company has added Morristown, N.J.-based cardiology group Mid-Atlantic Cardiology; Guidescope.com, a Brookside, N.J.-based Internet startup that filters online advertising and provides security for business consumers; and the New York/New Jersey Governor's Bowl, Lacey Township, N.J., the annual high-school all-star football game that teams up New York players against their New Jersey counterparts. A public relations campaign started running for the Governor's Bowl in April, while campaigns by the Sherry Group for the two other clients are in the works. A PENNSYLVANIA Winters Advertising, which is located in McMurray, has recently added two new clients. The agency has won the account of Scozio's Market Place, specialty-food markets that carry cheeses, produce and gourmet items, among other offerings. The agency will create and establish the company's brand for its locations in McMurray and Mt. Lebanon through a corporate-identity and advertising program, including outdoor and radio. The campaign is slated to run through the summer; the company's tagline will remain as "Gallery of fine foods." For builder and developer Heartland Homes, South Hills, the shop will provide design and media services, including Web site development, print and outdoor advertising. The campaign is also slated to run through the summer. Spending is undisclosed for both clients. The Ball Group recently won four Addy awards from the Central Pennsylvania region of the American Advertising Federation, as well as two national Telly awards in recent competition. The agency, which has offices in Lancaster, Pa., and Baltimore, won gold Addys for its Web site and TV spot for the U.S. Fish and Wildlife Service's Federal Duck Stamp Program, which provides fee-paying hunters with special stamps featuring ducks. The shop won merit Addys for the Duck Stamp Program Web site and for the graphics package it created for the U.S. Department of the Treasury's new Series I savings bonds. The Tellys were awarded for 30- and 60-second non-network spots for the savings-bonds program

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