By Bernhard Warner
VF Corp., purveyor of such well-known apparel names as Lee, Wrangler and Jantzen, has pulled the plug on Threads, its on-line soap opera, in favor of a new Web gateway that stars its own labels.
Acknowledging that on-line serials are too expensive to produce and better left to entertainment studios than brand marketers, VF shut down Threads in early April, said Jim Corbett, VF Corp.’s manager of alternative media marketing. The new site, by Think New Ideas Inc.,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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