FCB Cranks Up the Sports Fever

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Fox Sports Net Campaign Celebrates Fans’ Feverish Allegiances
SAN FRANCISCO–Almost everyone has, at some point or other, made a fool of themselves cheering for their favorite sports team. A new ad campaign is centered on those moments of fevered idiocy.
Six 30-second TV spots are part of the breaking campaign for Fox Sports Net via FCB Worldwide’s San Francisco office. The spots and print work broke last month, and will continue through the spring. The spots will be featured on Fox Sports Net’s myriad cable outlets nationwide.




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