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Tradesafe.com’s ability to help users successfully complete credit card transactions online is stressed in Duffy & Shanley’s first campaign for the startup company.
One print execution headlined “Scumbags” shows a kindly looking elderly couple. Copy begins: “So you’re saying that after they’ve sucked up to 40% of your profits and put you out of business you’d have them over for a nice, lean brisket?”
Such unlikely culprits often abandon online transactions and put e-businesses at risk, said Michael Silvia, creative director of Duffy & Shanley, Providence, R.I.
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