Working with a budget slightly less than $100,000, Heater Advertising has produced four public service spots for the Eagle Eye Institute, a nonprofit organization providing environmental education to urban youth.
The ads from the Boston agency, which have begun airing in Massachusetts, New Hampshire and Connecticut, show city residents planting and caring for trees in their neighborhoods. The work has a low-budget documentary feel, resembling the inserts that run between Muppet-related segments on Sesame Street.
That effect is heightened by the inclusion of the song “Trees Are My Friends,” penned by Anthony Sanchez, founder of Eagle Eye, Somerville, Mass. A typical verse: “Trees are my friends and I like what they do … and if my friend the tree is dry, I’ll give it water too.”
Heater was a natural choice for the project. Principal Bill Heater gained fame at Hill, Holliday, Connors, Cosmopulos in the 1980s for Infiniti ads showing not cars but rocks and trees.
–David Gianatasio
TREES ARE HIS FRIENDS
