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NEW YORK–DoubleClick has settled two patent disputes, with 24/7 Media and interactive agency L90, pending in a federal district court in Manhattan.
24/7 Media, here, filed suit in May, alleging that DoubleClick had infringed on a patent titled “On-Line Interactive System and Method for Providing Content and Advertising Information to a Targeted Set of Viewers.”
At the time, 24/7 chief executive David Moore said, “The patent relates to enabling technology that DoubleClick’s DART ad serving system uses without our authorization.”
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