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Creative Trio Follows Mercedes Account; Will Replace Marty Cooke
NEW YORK–The arrival of the Mercedes-Benz account at Merkley Newman Harty has led to a reorganization of the shop’s creative department, including the departure of Marty Cooke and the hire of three creatives from Lowe & Partners/SMS.
Last week, MNH hired Marty Orzio, Andy Hirsch and Randy Saitta as executive creative directors overseeing the $270 million agency’s creative department. Each was a vp/group creative director at Lowe, working on Mercedes.
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