With Cooke, M&C Saatchi Completes New Team

Marty Cooke’s arrival as creative chief at M&C Saatchi here adds the final piece of the new management team assembled by executive chairman Robert Fletcher.
Fletcher was brought in last summer by the agency’s London partners and charged with shoring up the U.S. outpost.
With Cooke on board, Fletcher feels the shop is finally poised to move beyond the perception that it’s simply a British Airways service office. Although M&C claims $100 million in billings, most of that comes from BA, handled mainly in London.