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LOS ANGELES-New York shop Dweck has prevailed over DDB Needham here and Atlanta’s WestWayne for United Paramount Network’s creative assignment.
The agency is currently assisting the client with its May 20 upfront presentations, which may lead to the shop handling the network’s entire $20-25 million business.
“We’re working on a couple of things right now [with Dweck],” said Geoff Calnan, the new executive vice president of marketing for Los Angeles-based UPN. “[We are] examining the possibility of a long-term relationship.
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