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CHICAGO-Encyclopedia Britannica is seeking an ad agency to draw people to its site on the Internet, which has become its chief outlet.
The Chicago-based company confirmed it has sent out requests for proposals through a consultant to a number of shops.
Sources projected ad spending on an upcoming campaign at around $30 million. Company representative Tom Panelas declined to give specifics, but did say the budget will be “nothing close” to that of previous efforts. EB spent $5.6
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