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Apple Computer is asking at least a dozen shops to pitch
its $80-90 million U.S. ad account. Incumbent BBDO West resigned the business after Apple informed the agency of the review. Western shops including TBWA Chiat/Day and Dailey
& Associates are said to be on the list. See story on page 6.
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Cannes Lauds BBDO
Shop Named Agency of the Year by Judges
Selected over agencies from around the world, BBDO’s U.S. operation was named Agency of the Year at the International Advertising Festival.
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