Goodmark Foods will unveil a Web site for its dried meat product, Slim Jim, to coincide with the kickoff of ESPN’s X Games, this Friday, June 20. The snack food maker, which spreads its marketing initiatives across such Generation X-oriented platforms as X Games, World Championship Wrestling and Nascar, intends to use the Web to reinforce its mix of marketing tie-ins. Slim Jim’s core demographic is males 12-17.
The Raleigh, N.C., marketer intends to spend less than $1 million for site updates and banner buys on sites including ESPN SportsZone, World Championship Wrestling and possibly Nascar.
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