LOS ANGELES-MoneyGram Payment Systems recently launched a new national Hispanic image campaign, with customized ads for California and New York promoting its Superpaquete (Superpackage).
The work was developed by MoneyGram’s Hispanic agency, La Agencia de Orci & Asociados in Los Angeles. It includes TV, radio and outdoor advertising aimed at Hispanic males who have moved to the U.S. from Mexico in the last five years.
The campaign promotes the idea that using MoneyGram to send funds back home is like having a date with relatives.
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