You would think that Team One Advertising would pull out all the stops in welcoming its new co-chairman and chief executive officer–perhaps rolling out the red carpet or hanging welcome banners around the agency.
But the greeting that awaited Leonard Pearlstein, who joined the shop last Monday to head up the Lexus account, was more along the lines of transit–public transit, that is.
On a bus shelter near the agency’s El Segundo, Calif., offices was a poster that read, “Hey Leonard, now you can trade in your bus pass for a new Lexus. Welcome Leonard Pearlstein, from your friends at Team One and Lexus.”
With a welcome like that, the red carpet treatment seemed a little unnecessary.
–Teresa Buyikian
Token Appreciation
