Grey Rolls Dice At Caesars Palace

In a new, estimated $10 million campaign, Grey Advertising shows how Caesars Palace can be fun and approachable and still retain its traditional upscale Roman theme.
The “Statues” campaign, which breaks later this month, highlights the 30-year-old Las Vegas resort hotel and casino’s $650 million facelift, including a new tower, shops and pools. The ads, featuring the hotel’s Roman statues, have a humorous tone, unlike previous efforts from Grey’s Los Angeles office that were elaborate and serious.