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Doner Quits Dealerships for Mazda; New England Already in Review
DETROIT: W.B. Doner & Co. has resigned its regional Ford dealership association ad accounts in order to concentrate exclusively on its newly won Mazda North American Operations business, putting a combined total of $80-100 million worth of business up for grabs.
“In order to serve Mazda [and its $240 million ad account], we made a business decision that we’re going to use the resources that got us to this point to work on Mazda, which we think is critically important,” said Alan Kalter, chief executive officer of Doner in Southfield, Mich.
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