Monsanto Seeks Ad Agency For Wear Dated Carpet Launch

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By Trevor Jensen and Katy Eckmann








ICAGO–The Monsanto Co. is reviewing ad agencies to relaunch Wear Dated carpeting through an yet-to-be-named spinoff company. The project assignment could lead to permanent agency status.





Shops in St. Louis, where Monsanto is headquartered, and Atlanta, where a new chemical division of Monsanto plans to open offices later this summer, are being considered for the assignment, said Thomas Schaeffer of Monsanto.





Three finalists will be picked to make presentations later this month, sources said.






















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