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Online Auto Retailer Plans Major TV, Radio Campaign for the Fall
DETROIT-Doner has picked up the $15 million account of AutoConnect.com, one of the largest used car Internet shopping sources.
Doner was awarded the business following a review that included other undisclosed agencies.
The Atlanta-based retailer plans to mount a TV and radio campaign from the Southfield, Mich., agency this fall. Print is being considered.
Left Field, San Francisco, remains AutoConnect’s interactive agency.
“The way people are buying cars today is changing rapidly because of the Internet,” said Alan Kalter,
Doner chairman and chief executive officer.
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