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Propels Media Shop Past $70 Mil. in Overall Billings
BOSTON–With an eye toward decreasing its dependence on one client and broadening its scope of services, PGR Media has been tapped to handle broadcast and outdoor media planning and buying for the fall launch of Freedom, a fragrance created by Aramis for Tommy Hilfiger.
The significance of this win, according to PGR founder and chairman Pattie Garrahy, is that her shop’s contract is with Aramis, not Hilfiger.
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