MTV Networks' Lesser Known Music Channel Auditions GSD&M, Others For Lead Player Role

On the heels of a recent review by sister Viacom property Nickelodeon, New York-based VH-1 is talking to agencies about its advertising account.
VH-1 representative John Kelley confirmed that talks have taken place with GSD&M, Austin, Texas; Rubin Postaer & Associates, Santa Monica, Calif.; and other undisclosed shops.
Sources said the search may also involve agencies in the Midwest. The music channel, which is known for hiring agencies on a project-only basis, has worked with Minneapolis shop Hunt Adkins and others.