Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Schlotzsky’s Deli last week unveiled its new $14 million network television campaign, produced by McGarrah/Jessee in Austin, Texas.
McGarrah has produced four 15-second TV spots that comprise Austin-based Schlotzsky’s first national advertising campaign. The client expects its $14 million flight to reach 50 million consumers.
The “campaign has the potential to reach well over 15 times our current customer base,” said marketing director Lee Applbaum, noting Schlotzsky’s has devoted itself to local TV for 15 years.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in