By Jane Irene Kelly
SAN FRANCISCO–Saatchi & Saat-chi has won an estimated $10-12 million advertising assignment from office products firm Avery Dennison, following a review.
The agency won Avery’s consumer advertising account for its new line of greeting cards for personal ink jet printers. The victory is one of the largest new business wins for Saatchi’s San Francisco office in nearly a decade.
Other finalists in the review were Citron Haligman Bedecarre in San Francisco and Dailey & Associates in Los Angeles.
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