Bronner Recruits Leaders

Direct Shop Fills Key Positions in Boston, London
BOSTON–Bronner Slosberg Humphrey last week bolstered its senior management ranks here and in the U.K., naming Katharin Dyer and Martin Macdonald senior vice presidents.
The hires signal that “Bronner is gearing up to service clients in a more comprehensive way,” said representative Tracey Riese.
The backgrounds of Dyer and Macdonald–the former has never worked at an agency, while the latter is steeped in traditional advertising–reflect the diversity of talent Bronner hopes to recruit as it continues to expand worldwide, Riese said.
Dyer will serve in the agency’s Boston headquarters as marketing director, heading up new business initiatives and overseeing publishing company Harcourt and new addition American Electric Power.
Riese and Dyer declined to discuss the nature of the agency’s work for American Electric, a Columbus, Ohio-based utility conglomerate with more than $6 billion in annual sales.