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Young & Rubicam will break a TV ad for Sony’s Discman during the Grammy Awards telecast on Feb. 24. The effort marks the first new work since Y&R won the $60 million U.S. electronics division account in October.
The spot for the portable compact disc player is set in a subway car, and shows a passenger listening to his Discman, sources said. He seems to be oblivious to his surroundings, including a pickpocket who takes his personal effects and clothing.
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