The 'Inward' Approach

Steinmetz Launches Strategic Consultancy Focused on Integration, Consensus Building
BOSTON–Add Allan Steinmetz to the growing list of management consultants looking to assist clients on a range of marketing and communications issues.
With more than 20 years of experience as an agency and client executive, Steinmetz has formed Inward Strategic Consulting in Cambridge, Mass.
The six-person startup takes a highly focused, analytical approach to helping companies plan and execute their internal and external communications and advertising programs.
“I’m a change-management and marketing consultant who focuses on [building] internal consensus,” said Steinmetz, who most recently served as senior vice president and director of marketing and communications at management consulting firm Arthur D.