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What happens when a rebel elf hijacks Santa’s sleigh for a joyride and crashes headlong into a snow bank? Viewers will find out in a new spot for United Parcel Service breaking this week.
Ammirati Puris Lintas hopes its new stop-motion animation ad, which bows Dec. 10, will be a perennial. It features puppet-like animated figures such as those used in children’s specials like Rudolph the Red-Nosed Reindeer, although creative director Adam Goldstein said APL did not try to imitate a specific show.
In the spot, a North Pole-bound Santa calls upon UPS to deliver his Christmas loot.
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