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Fledgling Kids Marketing Shop Named AOR For Tetra Aquatics
CHICAGO–After its first six months of operation, WonderGroup finds itself far outpacing even the most optimistic expectations of agency president Dave Siegel.
The Cincinnati-based kids marketing specialist agency last week was assigned the estimated $3-5 million account for Warner-Lambert Co.’s Tetra Second Nature unit, which claims to be the largest manufacturer and marketer of aquariums and aquatic supplies.
The Tetra win is important primarily because it affords WonderGroup an agency of record relationship.
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