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PARIS – Even as IBM Europe begins its decentralization, sources say the ailing computer giant has asked six agencies to prepare short video presentations on how to create an integrated corporate communications program. Current European agencies of record, Lintas: Worldwide, GGK and BDDP, were among those asked to pitch. BDDP has a piece of the IBM account in the U.S. through its Wells Rich Greene BDDP subsidiary. The presentations have been made and a decision is expected within weeks.
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