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San Diego Agency Taking Yamaha’s Watercraft on a Longer Ride
LOS ANGELES–VitroRobertson promotes the features of Yamaha’s line of WaveRunner vehicles in its latest campaign for the company’s Watercraft division.
The estimated $2 million TV and print campaign plays up the idea of taking the water vehicles on extended forays, said VitroRobertson principal John Robertson. “We found out that people were using [the vehicles] for touring on longer trips, for adventure and exploration,” he said.
Print ads appearing in watersport enthusiast magazines consist of two-page spreads and half spreads that detail the various features of different Yamaha models.
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