Overall Billings Growth: Up 7.7% to $350 million: (grade C)
Clients Lost: None: (grade A+)
New Clients: Brown & Williamson: (grade D+)
Growth From Current Clients: Up 5.2%, or $17 million: (grade B+)
Creativity: New Stouffer work some of the sexiest packaged goods around . . .
and it works. Ameritech is beautiful, but what’s it selling?: (grade B+)
Management Savvy: First year without Charlotte Beers was uneventful, to the credit of Ralph Rydholm: (grade B+)
Teacher’s Comments: This agency knows what it’s like to always be the bridesmaid and never the bride in terms of new business. It’s up to Rydholm to start closing some sales.
Overall Grade: B
Copyright Adweek L.P. (1993)
TATHAM EURO RSCG
