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After recently winning a “big-agency” account in Hardee’s, Deutsch/Dworin here once again is looking to large shops for creative help to staff that and other new business wins and is preparing to split its creative department into two groups.
Last week, executive vp/chief creative officer Donny Deutsch announced the hiring of Richard Russo, formerly an associate creative director at Ogilvy & Mather/N.Y., for the newly created post of executive vp/creative director. Deutsch said Russo, who worked on American Express, AT&T and Duracell, will head a newly formed creative group that will service the recently won $70-million Hardee’s account.
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