Kellogg Extends Nutrition Push
CHICAGO–Kellogg is extending its campaign extolling the nutritional virtues of cereal. Print ads and TV spots from lead agency Leo Burnett in Chicago are tagged, “A healthier life is within your reach. So tomorrow morning, help yourself.” Four 30-second TV spots break today on cable and broadcast networks, with print ads running nationally in newspapers, news, lifestyle, women’s and family magazines. Kellogg began touting the general health benefits of cereal in print ads last fall, adding TV spots in February tagged, “Cereal.
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