Increased Ad Spending To Be ‘put On The Table’
BOSTON–Incoming state treasurer Shannon O’Brien may try to restore the advertising budget at the Massachusetts State Lottery Commission.
Reviving lottery ads “is something I need to put on the table,” O’Brien said last week. “My job is to maximize lottery revenues,” and if advertising will boost sales, restoring the media budget could become a reality, said O’Brien, whose office oversees the Lottery Commission.
At its peak in the early 1990s, the lottery’s ad budget topped $11.5
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