How Corning Is Marketing One of the World's Oldest Technologies as the Key to the Future

A look at the glass company's concept car, unveiled at CES

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LAS VEGAS—Amid the teeming mass of months-old technologies here at CES is one that's more than 5,000 years old. And without it, so many modern-day marvels would be useless.

Glass is still not commonly thought of as a tech product, even though you touch it every time you swipe a phone, and look through it every time you get behind the wheel of a car.

But Corning, the 166-year-old glass maker, based in the town of the same name in western New York state, has been changing that perception in recent years with a fascinating marketing campaign pitching the 21st century as "The Glass Age."

Corning's Gorilla Glass is the market leader in mobile-device cover glass.

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