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The Applebee's restaurant chain and its parent company, DineEquity, formally launched a creative agency review today, exactly one year after handing the account to Kansas City independent agency Barkley. At the time, sources claimed that the decision followed an informal review based on Applebee's desire for a new creative direction after three years with incumbent CP+B.
"Applebee's Neighborhood Bar & Grill has chosen Select Resources International (SRI) to assist with its search for a new creative agency for its advertising business," read the statement from the company.
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